Insight and strategy
Understanding market challenges, user needs and brand issues.
TAB FESTIVAL
TAB Festival
Moving automotive brands forward.
China’s automotive marketing awards, recognizing innovation and demonstrable results.
About the awards
Fairness and objectivity · Relevance · Long-term value
Founded by Automotive Business Review in 2014, TAB Festival recognizes innovation in branding, marketing and communications, highlighting exemplary work and outstanding brands, teams and individuals.
12th edition | 2026
Four categories: creative work, marketing cases, individuals and teams, and public welfare and sustainability.
Innovation and execution
Innovation in methods, content and media, supported by quality execution.
Impact and value
Verifiable outcomes and long-term brand value.
Categories, entry methods and judging rules follow the edition’s official documents.
Selected results
GAC Toyota bZ3X launch
Gold award for launch marketing.
All-new electric CLA × McDonald’s
Mercedes-Benz cross-brand campaign; gold award for crossover marketing.
Volkswagen Group China’s Green Belt Initiative
Public-welfare forest project; gold award for public welfare and sustainability.
- Person of the year
- Zhu Jiangming
- Brands of the year
- VOYAH and Chery
- Teams of the year
- iCAR, ARCFOX and AITO